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South East Area - Cake & Sugarcraft Show - South of England Showground

We are so pleased to let you know that our exhibition will take place on
Saturday 11th May 2024. 
South of England Showground
Norfolk Pavilion
Selsfield Road, Ardingly
RH17 6TJ
Ours Sponsors
Create Better Group - Cake Boards
Robert Haynes - Flower Paste
Sugar and Crumbs - Cake Boxes
NDA - Contemporarily Cake - Dawn Butler, Dinkydoodle
FDA - Louise Dawson, Sugar Vanilla Stencils
ODF - Decorated Plaque  Asia - Rebecca Taylor, Sweet Success
General Information
Have a go poster.jpeg

The Competition Schedule is now available to download. All sections of the competition are open to both Members and Non Members, except Branch and Cygnet project tables. 


There will be four demonstrations on the day by Emily Hankins, Natalie Porter, Vicky Teather & Zoe Hopkinson

Have-a-Go workshops for both adults and children have also now been published. Children workshop are FREE but please book in advance to avoid disappointment.

Tickets are now available for South East branch members and to everyone from 11th March.


Traders are NOW booking their tables. If you are a trader and would like more info please contact Carolyn Harvey via the contact form.


We are excited to be holding this exhibition at the South of England Showground in the Norfolk Pavilion for the second time. The venue worked so well for us in 2022 that we have also booked our 2026 show date. 

The Pavilion is fully accessible for disabled members with a lift between floors and a ramp into the building.


The car park is free, flat and is close to the building.


The venue has facilities for camping & caravanning for £12 + VAT (up to date price to be confirmed) per night which includes use of shower and toilet facilities. You can also book a room in the Rank Lodge £23.00 + VAT (up to date price to be confirmed). Rooms are basic with 2 toilets and 1 shower per floor. For more information and bookings, email Gillian via the contact page.


There is something for everyone whether you want to buy cake products, enjoy a demonstration, have-a-go, view the amazing sugar works on both branch tables and individual entries, try your luck at our raffle and tombola or just talk cake.

If you are a British Sugarcraft Guild member and would like to help in some way on the day for an hour, please volunteer via the contact page.


If you have any questions please email us via the contact page.

We looking forward to meeting and welcoming you all on the day.

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